Pessoa: Asano, Marcia
| dc.date.accessioned | 2024-12-10T22:13:39Z | |
| dc.date.available | 2024-12-10T22:13:39Z | |
| dc.identifier.uri | https://bibliotecadigital.acervo.nic.br/handle/123456789/2678 | |
| dspace.entity.type | Person | |
| person.familyName | Asano | |
| person.givenName | Marcia | |
| person.identifier.biography | •As data scientist, developed the career always defending and disseminating the use of data in companies and organizations. •+20 years’ experience in Data Science, BI, Artificial Intelligence, DBM, Data Analytics, E-commerce, Digital Strategy and Data Quality. The past 14 years in executive positions. •Consolidated Hekima as the most notable Artificial Intelligence company in Brazil, developing more than 100 projects in data science applying advanced technologies in AI. •Responsible for establishing Hekima in São Paulo, main financial and corporate center of South America, and part of Cubo, the most important startup hub in Latam. •This strategy brought important clients, such as AMBEV, FIAT, Saint-Gobain, Raizen, Embraer, Netshoes, and others. •At Youfind Solutions, responsible for R$ 12.5M in direct revenue, 35% EBITDA(180% growth comparison 2014 vs 2015), 58.4% CAGR over the past five years, R$ 130M in indirect revenue. •Creating the first cooperative database Brazil's consumers, Alphabase, with 74M unique consumers, representing 90% of the Brazil’s GDP, with an estimated value of US$ 100M. •At Abril Group, I developed pro bono projects for Nova Escola, magazine for teachers of public non-profit schools, among others. •Defender of the ethical use of data, was Member of the Board of CAPEM, Council of ABEMD, Co-founder of QIBRAS and Data Director of APP, acting directly on the issues involving laws on data: Marco Civil da Internet and Personal Data Protection laws. •Won the prize Marketing Professional of the Year in Premio Abril de Marketing 2010, and over 130 awards from different organizations (ABEMD, AMAUTA, ANER, ANATEC and Cannes Lion). •Speaker in national and international conferences, such as Exosphere, Big Data & Competitive Intelligence, MIT Sloan, MIT IQIS and in 2014 hosted the first Big Data Week in Brazil. •Passion in the use of data to be applied in solving complex problems. Vast experience in negotiating and structuring new business. |